This is a complete product design concept of soda cans.
Using a limited palette, I tried to convey the warm vs. cool feel of day and night. I made use of bold lines and vivid colors to avoid much realism because my goal was for the colors to play with the public’s eye.
The mindset that guided me through this whole process was to create something that will get the product picked off the shelf.
The sodas are titled Midnight Fizz (left) and Sunset Fizz (right).